Where Elegance meets Comfort
Where Elegance meets Comfort
About BEAA
Be at home with yourself by choosing wardrobe that represents your strength, gracefulness and wraps you into love for yourself!
BeaA's mission is to enhance
woman's natural beauty and self-confidence by wearing simple, comfy clothing filled with love for style.
woman's natural beauty and self-confidence by wearing simple, comfy clothing filled with love for style.
Each piece of BeaA is hand-crafted by the most professional seamstresses, starting from just an idea to final result in the hands of customers. All BeaA’s talents are located in our manufacturing studio in Sporta 2, Riga, Latvia, where passion for quality and style meets inspiration. Clients visiting our studio always get fresh ideas, styling tips and dosage of confidence
BeaA clients often say that clothing feels like a second skin and gives you the feeling of having nothing on, which without doubt provides a secret-like feminine feel to each outfit and
lets your uniqueness shine through!
lets your uniqueness shine through!
Let yourself fall in love with timeless designs and unmatched quality! Let yourself be at home!
Beate Gleim, the heart and soul of BeaA, summarizes the feeling of the brand very simply:
“I believe a woman should never have to choose between feeling good and looking fabulous. In between fast-paced everyday routine, clothing is the one thing that should not be complicated, so we create clothes, that sets your personality free!”
BRAND STORY
BeaA was born from a lifelong passion for fashion. As Beate, the founder, says:
“I have been in the fashion industry all my life. I started making my own clothing when I was 12. In school, I stood out because of my unique style, which made me popular. Over the years, I explored fashion from different perspectives—sewing my own designs, working in mass-market retail, and eventually growing into roles as a shop manager and personal shopper. Later, I worked closely with fashion designers as a personal assistant and store manager. But I always wanted more—to build something of my own.”
In March 2022, this dream became a reality with the launch of BeaA. The brand began with luxury loungewear, pajamas, and homewear, designed to make women feel elegant even at home. However, after a year, Beate noticed a shift—her customers loved the designs so much that they started wearing them outside. Inspired by this, BeaA evolved. The fabrics and cuts changed, transforming the brand from homewear into a high-quality, timeless clothing line for everyday wear and special occasions.
Today, BeaA is known for its handmade craftsmanship, perfect quality, personal approach, and timeless design. While only a few pieces from the “pajama era” remain, the brand’s original motto— “Be at Home with Yourself”—still holds deep meaning. From the very beginning, it was never just about homewear. It was about feeling comfortable, confident, and in harmony with yourself—wherever you are.
HAND MADE IN LATVIA
All products are unique, premium quality hand-made in Riga, Latvia. Each garment has an individual approach, so many of them are only one-of-a-kind or in very limited quantities.
Join us in our showroom!
Our Fabric & Designs
Each idea starts with a professional research and feel of high-quality materials, that are selected globally and specifically adjusted to each design. Every detail is evaluated –
the colour, thickness, drop, care and reliability, which allows us to proudly say – we choose only the best for our clients!
BeaA clothing is made from a wide variety of fabrics - natural cotton, linen, silk, viscose, as well as synthetic materials, including polyester, which is easy to care for, durable and has high wear resistance. Bamboo fabric, which does not wrinkle, is hypoallergenic and pleasant to the skin, is especially recognized among customers.
As each garment is crafted individually, sizes XS to XXL can be adjusted specifically to the person’s needs.