Where Elegance meets Comfort
Where Elegance meets Comfort
About BEAA
Where Elegance Meets Comfort
Founded in Riga, Latvia, in March 2022 by Beate and Thomas Gleim, BeaA is a contemporary womenswear brand defined by effortless elegance, comfort, and thoughtful design.
Our philosophy is simple: to create clothing that allows women to feel confident, comfortable, and entirely themselves.
Be at Home with Yourself.
BEATE GLEIM, CO-FOUNDER & CREATIVE DIRECTOR OF BEAA, SHARES THE PHILOSOPHY BEHIND THE BRAND:
“I believe a woman should never have to choose between feeling good and looking fabulous. In our fast-paced everyday lives, clothing should never be complicated. We create pieces that let your personality shine.”
BRAND STORY
Beate’s journey in fashion began at the age of 12, when she started creating her own clothes. Her experience in fashion retail, personal styling and working alongside designers shaped her vision of clothing that brings together elegance, individuality and ease.
In 2022, together with Thomas, she established BeaA.
The brand began with refined loungewear and homewear. As women started wearing these pieces beyond the home, BeaA naturally evolved into a complete wardrobe for everyday life and special occasions.
THE FOUNDERS
BEATE GLEIM
Founder & Creative Director
THOMAS GLEIM
Founder & CEO
HAND MADE IN LATVIA
Every BeaA piece is thoughtfully made in Riga, Latvia, by skilled professionals. Rooted in craftsmanship, our collections reflect attention to detail, quality, and considered production quantities.
Many of our designs are created in limited runs, making each piece feel truly special.
Join us in our showroom!
Our Fabric & Designs
Every BeaA design begins with carefully selected fabrics. From natural fibres to modern materials, we consider texture, drape, comfort, and practicality to create clothing that feels as good as it looks.
Our timeless silhouettes and thoughtful cuts are designed to embrace different body shapes, offering effortless elegance and freedom of movement.
At our Riga showroom, we offer personal fittings and selected alterations to help you find the perfect fit.