A January ritual by BeaA
After the overwhelming love for our Advent Calendar, we felt one thing clearly:
you enjoyed coming back.
You enjoyed the pause.
You enjoyed the daily choice.
So we decided to continue — in our own way.
Welcome to THIS ONE. TODAY.
What is THIS ONE. TODAY.
THIS ONE. TODAY. is a daily decision by BeaA.
One carefully selected piece.
One clear focus.
For 24 hours only.
From January 1 to January 31, every day we highlight one BeaA creation and offer something special — just for that day.
It may be:
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a special price
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a gift with purchase
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free shipping
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or another quiet surprise
Not everything at once.
Not loud.
Just intentional.
Each offer appears for one day only — and does not repeat.
How it works
Every morning, visit THIS ONE. TODAY page and discover the piece chosen for today.
Tomorrow, it will be different.
And yesterday’s choice will stay in the past.
No archives.
No second chances.
This is part of the idea.
Why we created it
Because we believe that beauty lives in details.
And that even an ordinary day can carry a small moment of wonder.
THIS ONE. TODAY. is not about constant discounts.
It’s about focus.
About trust.
About letting BeaA curate — and you simply follow.
The principle
One piece.
One day.
No discussion.
The format stays.
The product changes.
The feeling
Calm.
Confident.
Clear.
No rush.
No noise.
Just one thoughtful choice.
The benefits
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Not a discount every day
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Rotating advantages instead of endless sales
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Visible limited quantities
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A reason to return — daily
This is not about buying more.
It’s about choosing better.
Our mantra
BeaA chooses.
Today matters.
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THIS ONE.
TODAY.
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