On November 1st, we celebrate the birthday of Beate Gleim — the founder, creative mind, and soul of BeaA.
Beate is not only the creator of the brand but also its essence — a woman whose extremely strong energy and vision have shaped BeaA into what it is today.
“I believe that a woman should never have to choose between feeling comfortable and looking absolutely stunning.
In the daily rush, clothing shouldn’t be complicated — we create garments that help your personality shine.”
— Beate Gleim, Founder of BeaA
The Story of BeaA
The brand BeaA was born from Beate’s lifelong passion for fashion.
It started when she was 12 years old — with a sewing club and sleepless nights, she was already sewing unique clothes for herself. People around her were amazed by each new “masterpiece,” which was often made from old dresses of her mother or leftover curtain fabrics. And there was always a wow effect.
Over the years, Beate explored the fashion world from different perspectives — traveling for inspiration from other cultures, sewing and creating her own garments, working in retail as a consultant and later as a store manager, and collaborating with designers as an assistant, stylist, and client advisor.
But her dream was always the same — to create something of her own, a brand of simple, genius, easily combinable, and practical clothing.
In March 2022, this dream became a reality.
Initially, BeaA offered homewear and silk pajamas — comfortable and elegant clothing for women to feel feminine even at home.
Why homewear? At that time, due to COVID-19, most women were working or spending their time at home.
Soon, Beate noticed something special — clients were wearing these pieces mostly outside, combining them with blazers, stylish shoes, and accessories.
Thus, BeaA naturally evolved from a homewear brand to a brand for everyday and special occasions.
The Philosophy of BeaA
Every BeaA garment is handmade in Riga, Latvia.
Each piece is unique — often one of a kind or in very limited quantities.
Behind every stitch is respect and passion for the craft.
BeaA’s mission is simple but strong — to help women express their natural beauty, confidence, and grace through clothing that feels like a second skin.
“Elegance, to me, is not just beautiful clothes, well-groomed hair, nails, or expensive heels.
You can be elegant in a tracksuit or a linen dress on the beach. It’s not what you wear, but how you wear it.
Confidence, attitude, and simplicity. In simplicity lies true depth. Along with it comes the special calm that elegant people radiate.”
— Beate Gleim
Be at Home With Yourself
The name BeaA carries a message that has been the foundation of the brand from day one — “Be at home with yourself.”
It’s not about a place, but a feeling — being at peace with yourself wherever you are.
Beate has always believed that true elegance begins with comfort.
Beate’s Birthday Gratitude
On her birthday, Beate sincerely wants to thank all the women who are part of the BeaA story —
all those who wear BeaA, believe in the brand’s philosophy, and inspire it to grow further.
“My main goal has always been simple —
to make every client feel beautiful, confident, and safe in a BeaA garment.
Clothing should be your best companion in life’s most important moments — and in everyday life.”
— Beate Gleim
Happy Birthday, Beate — and thank you for reminding us that being yourself means being truly beautiful.
