Where Elegance Meets Comfort
Founded in Riga, Latvia, in March 2022 by Beate and Thomas Gleim, BeaA is a contemporary womenswear brand defined by effortless elegance, comfort, and thoughtful design.
Our philosophy is simple: to create clothing that allows women to feel confident, comfortable, and entirely themselves.
Be at Home with Yourself.
BEĀTE GLEIM
Fashion has always been part of Beate’s life. From sewing her first clothes at the age of 12 to working as a personal shopper and alongside fashion designers, she developed a deep understanding of style, fit, and individuality.
In 2022, she founded BeaA with a simple philosophy: women should feel comfortable, confident, and truly themselves in what they wear.
Today, BeaA brings together timeless design, quality craftsmanship, and a personal approach to fashion. Each look reflects Beate’s vision of effortless elegance — thoughtfully combining pieces that complement each other and make getting dressed feel natural.
Because true style isn’t about following trends. It’s about feeling at home with yourself.
What we believe
Four rules Beate works to, long before a sketch reaches the cutting table.
Comfort is not a compromise
A woman should never choose between feeling good and looking good. If a piece isn’t comfortable to sit in, it doesn’t leave the studio.
Made where we can see it
Every piece is cut and sewn in our Riga workshop by people we know by name. That’s why we can fix a sleeve while you wait.
Small runs, on purpose
We make in limited quantities rather than filling a warehouse. Some pieces never return — but nothing is made just to be discounted later.
Your size is the right size
XS to 2XL on the rail, fittings and alterations at our Riga showroom, and if nothing fits, we sew to your measurements.
Come and try it on in Rīga.
Our showroom sits next to the atelier, so you can see the whole collection, try anything on, and meet the people who made it.
Sporta iela 2
Rīga, Latvia
Mon–Fri 10:00–19:00
office@beaa.eu
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Street address
City, Country
Mon–Fri 10:00–19:00
email@beaa.eu
